As an audience, we build our picture of reality upon what media presents to us. We negotiate meaning according to person needs and anxieties, pleasures and troubles, racial and sexual attitudes, family and culture backgrounds, and so fourth.
There was a significant meaning negotiated in the film, “10 Minutes.” I think that the message being presented is being focused towards people living in developing countries. Because we live in a society where our resources are so easily accessible, it can be simple to take advantage of what we have. In the same time that a tourist gets his pictures developed, a young child lost both of his parents in war. It shows that although 10 minutes does not mean a lot to us in our society, in another, it can mean a lifetime.
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