Media is a Construction

          In comparison to the actual Subway sandwich, the advertised sandwich is much more organized, all of the condiments are visible, there is a difference in height, and the colour is contrasted and brightened. I am not surprised with the differences I see. In order to sell a product, the product must be attractive to the eye of the customer. Companies must come up with strategies, and to that make their product look appetizing is going benefit the company in selling their product. However, some costumers could have higher expectations going into the store than what they receive, from the images presented in Subway's advertisements.

          There is an obvious difference in hair in makeup demonstrated between the unedited photo of Lindsay Lohan and the edited photo. On top of the makeover, I can almost guarantee that photo shop was used to make alternative touch ups. The product being sold (Jill Stuart, which is a clothing store) is actually not being sold in the advertisement at all, considering that there is no clothing present in the ad. All that this ad is presenting to us is a manicured, photo- shopped Lindsay Lohan. Images such as these have similar emotional reactions from their viewers: most feel insecure about their own appearance because they don't look like the person they see in the image. When in reality, without the help of makeup and photo- shop, neither do the people we see in the media.