Product placement is an effective way of advertising. American Idol on FOX is popular for advertising one of its sponcers, Coca- Cola, whose proudct placements are limited to the infamous Coca- Cola cups sitting on the table in front of the judges. The show, American Idol, is targetted towards a broad range of ages: typically families. Product placement is an effective way of advertising because as an audience, we are exposed to what we are veiwing: show that we are watching and the commercials throughout. Many viewers are much more drawn to the show than the commercials, and a significant number of veiwers don't even pay much attention to any commercials being displayed. When companies use product placement as their form of advertisement, the veiwer is constantly being exposed to what the company is trying to sell.
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