"10 Minutes" Short Film

As an audience, we build our picture of reality upon what media presents to us. We negotiate meaning according to person needs and anxieties, pleasures and troubles, racial and sexual attitudes, family and culture backgrounds, and so fourth.

There was a significant meaning negotiated in the film, “10 Minutes.” I think that the message being presented is being focused towards people living in developing countries. Because we live in a society where our resources are so easily accessible, it can be simple to take advantage of what we have. In the same time that a tourist gets his pictures developed, a young child lost both of his parents in war. It shows that although 10 minutes does not mean a lot to us in our society, in another, it can mean a lifetime.    

Media is a Construction

          In comparison to the actual Subway sandwich, the advertised sandwich is much more organized, all of the condiments are visible, there is a difference in height, and the colour is contrasted and brightened. I am not surprised with the differences I see. In order to sell a product, the product must be attractive to the eye of the customer. Companies must come up with strategies, and to that make their product look appetizing is going benefit the company in selling their product. However, some costumers could have higher expectations going into the store than what they receive, from the images presented in Subway's advertisements.

          There is an obvious difference in hair in makeup demonstrated between the unedited photo of Lindsay Lohan and the edited photo. On top of the makeover, I can almost guarantee that photo shop was used to make alternative touch ups. The product being sold (Jill Stuart, which is a clothing store) is actually not being sold in the advertisement at all, considering that there is no clothing present in the ad. All that this ad is presenting to us is a manicured, photo- shopped Lindsay Lohan. Images such as these have similar emotional reactions from their viewers: most feel insecure about their own appearance because they don't look like the person they see in the image. When in reality, without the help of makeup and photo- shop, neither do the people we see in the media.

Media Literacy

Media Literacy is the ability to sift through and analyse the messages that inform, entertain, and sell to us every day. It involves bringing critical thinking skills to bear on all media from music videos to Web environments to product placement in films and music videos and virtual displays (sports boards). Through media literacy, we can learn to It is ask questions about what is there, and notice what's not there, rather than only noticing what is being presented to us. Because we are exposed to so much media in our daily lives, it is beneficial for us to be able to analyse what we are veiwing.